The association aims to promote tourism in Mürren, provides service-oriented guest care, and maintains close cooperation with the Alpine Sports Centre Mürren and the tourism service providers. In doing so, the association represents the interests and concerns of tourism in favor of the service providers and the guests throughout the entire tourism service chain, including the journey to and from Mürren, vis-à-vis authorities and private parties. The association takes necessary legal measures to pursue the association's goals. The association is committed to sustainable development of tourism in Mürren. The association may establish branches and subsidiaries and participate in other ventures; is authorized to acquire, encumber, dispose of, and manage real estate; and may conduct all other business that is suitable to promote the development of the association and the achievement of the association's goals.
Outbound Leads by COHAGA