The company's purpose, both in Switzerland and abroad, is the design, development, and management of software, applications, online platforms, evaluation and feedback systems, data collection and analysis systems, for the use and sale of multimedia content and the provision of related consulting, technical support, and assistance services, post-production and editing, translation and localization, in Switzerland and abroad. The promotion and advertising of products and services through the dissemination of multimedia content and the provision of marketing consulting services. The company may acquire, manage, and market intellectual property rights, licenses, agencies, and representations, as well as manage payments related to the sale of multimedia content. Manage communities of digital creators and brands, organize events, courses, tutorials, and commercial, educational, and promotional initiatives. It may also buy and sell in any form, as well as market, lease, and rent real estate, personal property, businesses, and business divisions, both in Switzerland and abroad. It may enter into, acquire, and grant loans and financing, guarantees, both real and personal, even on behalf of third parties, and participate in public tender procedures for the purpose of obtaining concessions, including services, and the conclusion of contracts for works, services, supplies, and in different sectors, all with public or private entities. The company may, in Switzerland and abroad, open branches and subsidiaries, assume, manage, and market participations and interests in other companies, activities, or societies, as well as carry out all commercial, industrial, movable, immovable, and financial activities that are deemed useful, directly or indirectly, for the achievement of the corporate purpose.