The core activity of musacc brandlab is the provision of services in the field of brand development and management, particularly in the fashion and sports industry. This includes: Brand Development, Product Management, Corporate Identity, and the operation of a showroom for partner companies such as Casall Sport AB and TMC Fashion Square AG. The company also acts as a distributor for certain brands, such as BananaGO, and as an agency for other brands, such as Ciele Athletics, in Switzerland and Liechtenstein.