The purpose of the company is the planning, organization and implementation of event and festival events, the operation of a travel company, in particular in the area of travel organization, mediation and organization, the offering and distribution of individual and group trips, the production, distribution and marketing of sound and image recordings, and the management of a music publishing company. Furthermore, the company is active in the areas of promotion, social media and online marketing, ticket sales, merchandising, licensing of brands and other intellectual property, and artist management. The company can participate in other companies, establish subsidiaries and branches in Switzerland and abroad, grant loans, conduct all business that is directly or indirectly related to its purpose, and also perform all legal acts that may be necessary to achieve its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account and for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.