The company's core activity is the promotion and support of cattle breeders and producers in Switzerland, particularly in the area of beef cattle production. This includes services such as market price information, expert advice, label and certification programs, as well as the sale of promotional items and printed materials. The company also offers specific services such as the beef cattle herd book (FLHB) and consulting on animal health, feeding and fodder production.
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Label programmes Natura-Beef, Natura-Veal, Natura-Tiere, Weiderind, Premium-Beef, Naturafarm Auslaufrind and SwissPrimBeef for marketing slaughter animals and direct sales.
Beef cattle herdbook (FLHB)
Herdbook with performance and conformation traits, breeding value estimates, inherited defects and genetic markers, as well as inclusion of herdbook farms and support for breed clubs.
Producers’ service
Market prices, archive, technical information, order forms, guides, tariffs, as well as registration for automatic mating and documents for certificates, breeding certificates, QM vignettes and logos.
beef control
Inspections and operational approval for label farms, production requirements, inspection preparation, appeals and objections, sanctions, and monitoring of QM Swiss meat.
Membership
Become a member, membership benefits, participation in regional meetings and the members’ assembly, continuing education, publications, advocacy, and access to BeefNet and SmartHerd.