The company's purpose is to provide models, actors and artists in the fields of advertising, photography, film, TV, events and fashion, to produce and trade in cosmetics, beauty, care products and accessories, as well as to provide all related services and operate online shops. Additionally, the company aims to provide all services in the field of home automation and information technology, and to trade in goods of all kinds, in particular hardware and software as well as entertainment electronics. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing on its own account or on behalf of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company may enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.