MyLanda GmbH provides management consulting to the healthcare sector, specializing in strategy, change management and executive education. Services include strategic management consulting, strategic product support and change management, with offerings such as change communication strategy, brand optimization, marketing mix development and resource optimisation.
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Industry:Management Consulting
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Strategic advisory for business development, change management and executive education in the healthcare sector; support with strategic challenges in the international for-profit and non-profit environment.
Change Management
Change management consulting for organisational and individual behavioural change; support for transformation programmes, cross-functional collaboration and cultural transitions.
Strategic Product Support
Strategic support for product development, brand optimisation and market access; involvement of functions such as clinical development, marketing, pricing and market access.
Change Communication Strategy
Strategic communication support for large-scale transformation programmes; development and implementation of company-wide communication campaigns for cross-functional change processes.
Brand Optimization Strategy
Strategic support for brand optimisation and registration strategies; use of evidence for negotiations with reimbursement authorities, formulary listings and market access.
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