The company aims to operate a tourism agency and a snow sports school, as well as provide related services, trade in goods of all kinds, and operate real estate and online shops. The purpose of the company also includes operating, managing, and advising hotels, restaurants, and other public establishments and enterprises, providing services to companies and other organizations and their market partners in the areas of business consulting and life coaching, including operating a marketing and advertising agency (PR consulting), organizing and conducting seminars, courses, training programs, and lectures, creating training and further education concepts, as well as promoting internal training measures. The company can offer additional services and products in the tourism, health, event, seminar, and conference sectors. Furthermore, the company can also engage in car trading, specifically buying and selling vehicles, as well as exporting and importing them, and offer consulting and support services for buying used cars in Switzerland and abroad; full purpose description according to the statutes.