The company's purpose is to import, export, store, develop, market and trade goods of all kinds, in particular toys and collector's items; provision of services in the planning, realization, marketing and distribution of web and software solutions. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.