The company's purpose is the organization of events, all activities related to catering and commerce, as well as the acquisition, management, and sale of both movable and immovable property (excluding all operations prohibited by the LFAIE). It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out any commercial and financial activities, and carry out all operations and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.