The company's purpose is to provide consulting and services in the fields of advertising, marketing, graphics, and advertising technology. Furthermore, the company aims to produce information and entertainment media, films, and social media content, as well as sell and provide direct and indirect related services and products in the areas of Food & Beverage, Family Gadgets, and Lifestyle. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad.