The company aims to provide services in the areas of storytelling, content marketing, media and communications consulting, particularly the conception, production and distribution of analog and digital content for companies, organizations and institutions. The company develops and operates its own media formats, platforms, brands and sub-brands, including blogs, magazines, digital products, educational and information offerings, as well as strategic communication, employer branding, educational and consulting projects. Furthermore, the company aims to advise companies in the areas of positioning, brand management, narratives, target group addressing, sales, digitalization and innovation, including the use of data-, technology- and AI-supported solutions. The company may acquire, manage and exploit licenses, intellectual property rights, domains and participations. The company may establish branches and subsidiaries at home and abroad and participate in other companies at home and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate at home and abroad. It may also provide financing for its own or third-party account and provide security for the liabilities of affiliated companies.