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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,887 companies indexed · Last updated: today
DirectoryRetail & CommerceRetail - General Specialty TradePfungenNaturAktiv AG
NaturAktiv AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

NaturAktiv AG is a specialist retailer for hunting and outdoor equipment as well as optics. The core activities include the sale of products such as hunting and outdoor clothing, optical devices (binoculars, telescopes, night vision devices, etc.), hunting and outdoor equipment (knives, bows and arrows, bulletproof vests, etc.) and security articles (pepper spray, bulletproof vests, etc.). In addition, the company offers services such as consulting, testing equipment, training and gunsmithing.

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Offering

Products & services

Industry:Retail - General Specialty Trade
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4.6/5

NaturAktiv AG

✓ Offered12
Specialist shop for hunting, outdoor, optics and firearms
Hunting and outdoor items, optics as well as firearms and accessories; online shop and specialist store in Pfungen with a broad range of equipment, clothing, safety items and hunting-ground supplies.
Advice
Advice on hunting, outdoor and optics products, with personal time in-store and support in choosing suitable equipment.
Test equipment
Provide test equipment so products can be tried or compared before purchase.
Trainers
Trainers as an in-store service for support and training regarding the products offered and their use.
Gunsmithing
Gunsmithing for cleaning, stock adjustments, mounting optics and other workshop work on firearms.
Long-range optics
Binoculars, spotting scopes, rangefinders, eyepieces, digiscoping, night-vision devices, thermal imaging devices and accessories; also used optics.
Wildlife cameras
Wildlife cameras and infrared flash for observation and monitoring in hunting grounds.
Hunting and outdoor clothing
Jackets, trousers, shirts, shoes and boots, gloves, hats and caps, cold protection as well as accessories for hunting and outdoor activities.
Hunting accessories
Cases, bags, carrying straps, rear load carriers, Locker and other equipment for hunting.
Hunting grounds equipment
Ground blinds, traps, attractants, troughs and accessories for hunting grounds equipment.
Safety equipment
Pepper spray, dog deterrents, protective vests, harness/strap systems, slingshots and safes for safety needs.
Knives and cutting tools
Hunting knives, leisure knives, pocket knives, utility knives, as well as cases and accessories.
Trust & reputation

ranQ Trust Score of NaturAktiv AG: 4.6 out of 5.0

Trust Score4.6/ 5.0

Excellent

x

Data basis 100% · As of October 2026

NaturAktiv AG scores 92.6 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.87.124%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
NaturAktiv AG scores 89.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
NaturAktiv AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
NaturAktiv AG scores 56.9 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.97.14%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.16.74%
Qualifications+0.00

NaturAktiv AG reaches a ranQ Trust Score of 4.6 out of 5.0 — rated «Excellent». The rating draws, among other things, on 4.8 out of 5 stars from 76 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.8
of 5

Aggregated from 76 reviews across all connected sources

Sources
GGoogle4.876
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

June 10, 2025Media
Dutzende Revolver und Pistolen weg: Waffendiebstahl in Pfungen – Geschäftsführer spricht von «Vollprofis»
tagesanzeiger.ch

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Location

Riedäckerstrasse 9
8422 Pfungen
Opening hours
Mon
Closed
Tue
09:30 - 12:00, 13:30 - 18:30
Wed
09:30 - 12:00, 13:30 - 18:30
Thu
09:30 - 12:00, 13:30 - 19:30
Fri
09:30 - 12:00, 13:30 - 18:30
Sat
09:00 - 16:00
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-105.132.098
Founded
1999 · 27 years
Last commercial register change
September 11, 2026
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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