The company's purpose is to conduct research, provide consulting services, and foster innovation in the built environment and public spaces, with a particular focus on integrating neuroscience, environmental psychology, and architectural and urban design. The company develops studies, analyses, and methodologies aimed at understanding and enhancing human experience in spaces, supporting the processes of design, planning, and evaluation of built environments. Activities include scientific and applied research, collection and analysis of behavioral and physiological data, development of experimental protocols and tools for assessing spatial experience, including through digital and immersive technologies. The company also provides strategic and operational consulting services, scientific dissemination, and support to public entities, academic institutions, design firms, and companies active in the fields of architecture, urban planning, real estate, and design. The company may also engage in any activities directly or indirectly related to its corporate purpose.