The company's purpose is to operate a news portal on the internet, to publish, issue and distribute magazines and other publications, as well as to provide information in other areas, in particular also in the field of electronic media. The company also aims to provide journalistic services of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, take over representations, and engage in any business activities and conclude contracts of any kind that may promote the company's purpose or are directly or indirectly related to it. It may acquire, hold, encumber and sell real estate in Switzerland and abroad, except for real estate transactions prohibited by the Federal Act on the Acquisition of Real Estate by Persons Abroad (BewG). It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.