The company's purpose is to operate online platforms in various fields, particularly in the equestrian and canine sectors as well as the automotive industry. Furthermore, the company's purpose is to provide services in the areas of communication, marketing, and information technology. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct any business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. In addition, the company may enter into any business and conclude contracts that are intended to promote the company's purpose or are directly or indirectly related to it.