The company's purpose is to provide all services in the field of optics, including the sale, both physically and online, the import and export of prescription and/or sunglasses, optical instruments, binoculars, all types of contact lenses and maintenance products, the operation of a mounting workshop. It also aims to carry out all optometry activities and the operation of a pop-up store or an art gallery. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.