The company's purpose is the creation, operation, and development of specialized sports studios, particularly in the fields of Pilates and all related physical disciplines for well-being. It also aims to provide services in the fields of sports coaching, training, teaching, as well as organizing events related to movement, health, and well-being. The company also aims to develop and sell physical or digital products in the aforementioned fields, operate an online platform, market content, and engage in all e-commerce and merchandising activities directly or indirectly related to the main purpose; consulting, designing, and developing sports concepts, as well as creating and operating brands or sub-brands in the aforementioned fields. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.