The company's purpose is to carry out all activities aimed at protecting and enhancing the built heritage, buying, selling, renovating any building, performing all communication and event organization services, as well as managing, operating, organizing and administering all establishments in the hospitality sector, including providing services in these areas. It may also carry out all operations related to these activities as well as all operations likely to promote the purpose and interest of the company. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar purposes, merge with such companies and conclude all contracts aimed at developing or achieving its purpose or related thereto directly or indirectly.