The company's purpose is the manufacture and distribution of printed and graphic products, in particular packaging, textiles, offset printing, labeling, security, visibility, sun and wind protection, as well as images, plan printing and beverages. Furthermore, advertising and lighting media can be distributed and installed. The operation of an advertising agency and the organization of events of all kinds, in particular music and concert events, the operation of gastronomic establishments and the distribution of food and beverages. The company can acquire, exploit and sell rights, patents and licenses, establish branches in Switzerland and abroad, and participate in or merge with other companies. Additionally, the company can create, acquire, encumber and sell real estate.