New Identity GmbH is an eyewear agency representing independent eyewear brands. It supplies selected brands to retailers and provides distribution and client support with an emphasis on design, craftsmanship and long-term partnerships.
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Industry:Wholesale - General Specialty Trade
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Brand representation for independent eyewear brands, selecting and placing eyewear labels with opticians and specialist stores, and supporting the partners and the represented brands.
Distribution of eyewear brands to specialist stores
Distribution of independent eyeglass, sunglasses and children's eyewear brands to optician and fashion stores in selected markets.
Consulting and personal support in the eyewear business
Personal support for customers and partners, guidance throughout all phases, long-term business relationships and support tailored to the needs of brands and stores.
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