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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint746,904 companies indexed · Last updated: today
DirectoryRetail & CommerceWholesaleStäfaNew Identity GmbH
New Identity GmbH Logo
Verified· 2 sourcesTrust Score
Summary

About the company

New Identity GmbH is an eyewear agency representing independent eyewear brands. It supplies selected brands to retailers and provides distribution and client support with an emphasis on design, craftsmanship and long-term partnerships.

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Service area

Offering

Products & services

Industry:Wholesale
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New Identity GmbH

✓ Offered3
Brand representation for eyewear brands
Brand representation for independent eyewear brands, selecting and placing eyewear labels with opticians and specialist stores, and supporting the partners and the represented brands.
Distribution of eyewear brands to specialist stores
Distribution of independent eyeglass, sunglasses and children's eyewear brands to optician and fashion stores in selected markets.
Consulting and personal support in the eyewear business
Personal support for customers and partners, guidance throughout all phases, long-term business relationships and support tailored to the needs of brands and stores.
Trust & reputation

ranQ Trust Score of New Identity GmbH

Trust Score

No score yet

x

A published score requires a data basis of at least 50% and data from at least two criteria groups other than identity. Missing evidence: Review quality, Review volume, Review recency, Media authority

Data basis 54% · As of November 2026

New Identity GmbH has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
New Identity GmbH scores 65.0 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.58.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
New Identity GmbH scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
New Identity GmbH scores 0.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.0.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%

The data basis is 54%, below the threshold at which ranQ publishes a score. Evidence is missing for: Review quality, Review volume, Review recency, Media authority. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

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Location

Tödihof 2
8712 Stäfa

At a glance

Legal form
Limited Liability Company
UID
CHE-463.642.407
Founded
2022 · 4 years
Last commercial register change
December 28, 2022
Employees
1 to 10

Active in 1 of 26 cantons

  • ZHZurich
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
88.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
  • Full methodology

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