The company's purpose is to provide consulting services, to carry out all services in the fields of marketing, including strategy and communication, and any other activity directly or indirectly related to these fields, for businesses and individuals. The company may also engage, either on its own account or on behalf of third parties, in all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and to participate, in any form, in all enterprises, notably through the acquisition of shares; the company may also establish branches and subsidiaries in Switzerland and abroad; grant loans or any other form of financing, and provide securities of all kinds, for the direct or indirect benefit of its partners, companies of the same group or third parties, in particular in the form of guarantees, pledges or securities over the assets of the company.