The company's purpose is to provide services and developments, particularly in the areas of branding, marketing strategies, market analysis and positioning, as well as strategy development and business expansion. Additionally, the company may offer products and services through digital channels, especially through the operation and optimization of its own online platforms and the implementation of modern business strategies. The company is authorized to establish subsidiaries and branches in Switzerland and abroad, as well as to participate in other companies. It may manage, operationally support and strategically accompany companies, and perform all activities that are directly or indirectly related to its main purpose. Furthermore, the company may acquire, manage, exploit and sell assets of various kinds, including real estate, patents, trademarks, licenses and other intellectual property.