The company aims to provide marketing services, particularly the conception, planning, and execution of advertising and communication measures, as well as corresponding training. This includes the creation, operation, and marketing of websites for the purposes of marketing, information platforms, and customer acquisition. The company can operate online shops and market both its own products and those of third parties. The company can establish branches both domestically and abroad, invest in other companies, and acquire, manage, and dispose of real estate. It is authorized to conduct all business activities that are related to the company's purpose or directly or indirectly promote it.