The company's purpose is to acquire and manage brand and license mandates, provide product, brand and business consulting services, provide brand management services, acquire and sell brands and licenses, provide trademark registration services, provide intellectual property protection services, provide logo and marketing material design services, provide licensed business model development services, provide product design services, website design services and style guide creation services, as well as other marketing materials. Furthermore, the company is entitled to establish branches and subsidiaries, both domestically and abroad, and to acquire stakes in other companies, both domestically and abroad, and to carry out all operations directly or indirectly related thereto. The practice also includes acquiring, encumbering, transferring or administering real estate, both domestically and abroad, except for operations prohibited by the LFAIE. It may also carry out financing for its own account or for the account of third parties and provide guarantees and securities for its subsidiaries as well as third parties.