The purpose of the company is to operate a music label and brand management, music publishing, production, marketing and distribution of music recordings, sound carriers and goods, as well as goods that are directly or indirectly related to the music business. The company also aims to create and market brands, artistic products and their authors, as well as to exploit license and brand rights. It can establish branches in Switzerland and abroad, acquire or establish similar or similar companies, carry out all transactions related to movable and immovable assets and financial transactions, in particular the acquisition and sale of real estate and intellectual property rights, conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it, and take over participations in Switzerland and abroad.