The company's purpose is to provide consulting, coaching, setting up distribution networks, marketing and trading in, as well as brokering products of all kinds, in particular in the area of multi-level marketing. Furthermore, it aims to acquire, manage and trade in intellectual property rights, in particular patents and licenses. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.