The company's purpose is: the creation, development, management, optimization and maintenance of websites, digital platforms and custom digital solutions; the creation of digital, visual, audio and video content, including content generated by artificial intelligence; all digital marketing services, communication, brand management (branding), social media management, online community management (community management), online advertising, search engine optimization (SEO - search engine optimization) and search engine advertising (SEA - search engine advertising), advertising copywriting and storytelling; strategic consulting for businesses in the fields of marketing, communication, digital transformation, visual identity, brand management (branding), community creation and implementation of growth strategies; the creation, production, distribution and management of podcasts, newsletters, email campaigns, automations and marketing funnels; training, support and consulting in all areas related to digital communication and marketing; the development, management and exploitation of characters or projects based on artificial intelligence, as well as the sale of associated digital content; the implementation of IT projects, the setup of infrastructures related to digital security, the analysis, audit and consulting in cybersecurity; all services in the field of commercial development, including market analysis, commercial support, identification of business opportunities, professional networking, prospecting, commercial development strategy and improvement of sales performance of companies. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in any form, in any similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.