to act as a hotel or apartment hotel operator. In particular, it may provide accommodation and hotel or para-hotel services related to accommodation, property management, decoration and furnishing services, as well as IT and graphic communication services. It may engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose. It may establish branches in Switzerland and abroad, acquire companies with similar purposes, merge with such companies and conclude all contracts that may develop or achieve its purpose or relate directly or indirectly to it. It may make loans or guarantee the commitments of its associates or persons close to them.