The purchase, sale, exchange, rental, construction, financing and management of buildings, land or boats and participation in all related financial transactions. The company may also produce, create and distribute audiovisual and editorial material (documentaries and books). It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with the same or similar purpose, or merge with such companies, carry out all operations, in particular all real estate transactions, and conclude all contracts capable of developing and expanding its purpose or directly or indirectly related to it.