The company aims to trade in alternative pleasure products, particularly products based on nicotine as well as nicotine-free alternatives. It develops, produces, packages, stores, refines, distributes, imports, and exports such products domestically and abroad. The goal can also be to support the reduction or cessation of nicotine consumption. Distribution can take place, in particular, through digital and electronic distribution channels. The company can establish branches and subsidiaries domestically and abroad, participate in other listed or unlisted companies domestically and abroad, and acquire, manage, and dispose of real estate and intellectual property rights domestically and abroad. It can also provide financing for its own or third-party account, as well as provide guarantees and bonds for subsidiaries and third parties, and can, in general, conduct all business that is suitable to promote and facilitate the achievement of the company's purpose.