All activities related to the organization and promotion of events, the organization and management of events and gatherings of all kinds (cultural, sporting or artistic), including the provision of services in the field of event management, as well as the purchase and holding (in Switzerland: of commercial buildings exclusively - abroad: of all types of buildings), sale, construction and rental of all buildings; subject to the foregoing, the Company may, in particular, proceed with: the acquisition of all or part of buildings, by way of purchase, exchange or contribution to the company; the alienation of all or part of these buildings by way of sale, exchange or contribution to companies; the management, administration and operation of these buildings; the rental to third parties, as well as to its own shareholders, of all or part of these buildings, including existing apartments and garages in these buildings and their dependencies; the rental of buildings; in general, all operations, including real estate, financial or commercial operations, directly or indirectly related to the company's purpose; create branches or subsidiaries in Switzerland and/or abroad and/or acquire participations in other companies in Switzerland and/or abroad; conclude transactions with affiliated companies, including its direct and indirect shareholders and other group companies, including granting loans and guarantees of all kinds to cover the commitments of affiliated companies, including mortgages, assignments as security, assignments as guarantee, guarantees and sureties, with or without consideration.