Providing services in the tourism sector, in particular organizing and brokering travel services, as well as promoting travel services, including individual and group travel, luxury travel, sports travel, events, passenger transportation, and providing logistics solutions domestically and abroad; importing and exporting goods, as well as trading in and distributing all types of goods; providing consulting, marketing, digital communication, IT, and administrative services to customers in Switzerland and abroad. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.