The company's purpose is the production and distribution of alcoholic and non-alcoholic beverages and foodstuffs of all kinds. The company also aims to organize events. The company can acquire, broker and exploit patents, trademarks, licenses and other intangible assets. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.