The company's purpose is to provide services of all kinds in the fields of sports, management, strategic planning, marketing, advertising and communication, in particular advising athletes and companies in career management, career planning and contract negotiations, as well as organizing events and advertising activities. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.