The creation, realization, and dissemination of graphic or plastic products, all visual or perceptual products with or without sound or potentially olfactory accompaniment, all elements intended to promote commercial or artistic objectives of any nature, the organization of events of all kinds for cultural, artistic or commercial purposes, both in Switzerland and abroad, and the rental of all related equipment; the maintenance and washing of vehicles, the purchase and sale of equipment; the company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable or immovable operations, except for operations prohibited by the LFAIE, directly or indirectly related to its social purpose, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests.