The company's purpose is to provide services in the areas of marketing, communication, e-commerce and product management; consulting, coaching and supporting online startup companies. Trading in goods of all kinds, in particular household goods, sports goods, textile goods and leisure goods. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.