The company's purpose is to develop, market, distribute and trade environmentally friendly and ethically produced products in the fields of fashion, lifestyle, leisure, sports, coffee, as well as to provide all related services and also to develop and support international projects related to the protection of the world's oceans. The company can trade in all kinds of goods, participate in other companies and acquire real estate. Furthermore, the company can establish branches and subsidiaries in Switzerland and abroad and conduct all business that is connected with or suitable to promote the purpose of the company. The company can carry out all commercial, financial and other activities that are related to the purpose of the company.