The company's purpose is the trade, import, export, distribution, production and realization of phonograms and all audiovisual media. It also aims to exploit and manage intellectual property, in particular in the field of copyrights and image rights in the music industry, the trade of all types of products, the provision of all types of services in the fields of promotion, communication, marketing and public relations, and content production. Furthermore, the company may engage in any other activity directly or indirectly related to these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable to develop and expand its purpose or related thereto directly or indirectly.