The company's purpose is a) to manufacture and distribute clothing of all kinds, as well as to trade in these products. The company provides third-party services of all kinds that are directly or indirectly related to its purpose; b) to offer sports courses of all kinds; c) to provide consulting services of all kinds, in particular color consulting, makeup consulting, image consulting, style consulting, shopping accompaniment, and fashion consulting, as well as training and further education, sales, and marketing over the internet in these areas; production and trade in articles related to the industry; d) creation and sale of IT and internet applications; wholesale and retail trade of all kinds, also via online shops; participations; financing; acquisition, sale, and rental of properties and real estate. The company also aims to carry out all commercial and financial transactions that serve the aforementioned purpose. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.