The company's purpose is to operate in the field of outdoor advertising, in particular to conclude contracts for advertising use and to acquire and broker advertising orders. The company provides all services related to this. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can acquire, hold and sell real estate. The company can take financing, restructuring and intercession measures in favor of shareholders, direct and indirect group companies or third parties, as well as grant loans or provide security for the obligations of direct and indirect shareholders and group companies or third parties, even if these financing, restructuring and intercession measures grant loans or security free of charge. The company can carry out all commercial, financial and other activities that are related to the company's purpose.