The production, purchase, sale, and marketing of all kinds of consumer goods, in particular, clothing items, leather goods, perfumery and cosmetic products, glasses, jewelry, bijouterie, and watches. Providing consulting services and rendering services mainly in the commercial and marketing sectors as well as in the field of integrated logistics. The registration of trademarks and patents, the assumption and granting of representations and licenses. The company may participate in other companies in Switzerland and abroad as well as establish branches and subsidiaries in Switzerland and abroad. The company may acquire, own, and sell commercial real estate in Switzerland and abroad. The company may undertake all activities necessary or useful for achieving the company's purpose or related to it.