The planning, design, organization and execution of public and private events, festivals, conferences, product presentations, events and all similar events as well as the provision of advice and related services; all services in the field of catering and fast food and/or mobile, on site or takeaway; the operation of restaurants, cafes, bars and all other public establishments; manufacture and trade of food and beverage products. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and be interested, in any form, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad. It may also grant loans, guarantees or stand as guarantor in favor of its shareholders, if this is in its interest.