any activity related to strategic consulting, project management and operational management in the field of communication and marketing, as well as any service provision in the field of public relations, events, training, product development and marketing. It may exercise all commercial, financial or industrial activities in Switzerland and abroad, directly or indirectly related to its purpose. The company may participate in other companies and establish branches and subsidiaries, both in Switzerland and abroad. It may acquire, hold and dispose of real estate and, in general, carry out any activity directly or indirectly related to its purpose. It may grant loans or guarantees to associates or third parties in Switzerland and abroad, if this promotes its interests.