The company's purpose is to provide individuals and businesses in Switzerland and abroad with commercial and private photography services, as well as processing of silver halide and digital films, hosting and providing databases of photographs and videos, selling prints, training, and organizing events and exhibitions (including photography exhibitions). The company may participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all financial, commercial, industrial, and real estate transactions (except those prohibited by the LFAIE), and conclude all contracts directly or indirectly related to its corporate purpose. It may also grant loans or guarantees to associates or third parties if it serves its interests.