The company's purpose is the sale of hairdressing and aesthetic products for professionals and individuals, as well as the operation of hairdressing salons, barbershops, and nail studios. It may also sell products online. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, grant loans, including to shareholders, acquire or establish similar or related businesses, acquire or sell real estate, except for operations prohibited by the LFAIE, and perform all functions that are intended to develop the company's purpose or have a direct or indirect connection with its object, as well as all related financial and real estate transactions. The company is also authorized to make financial investments on the stock exchange.