The company's purpose is to provide services in strategic consulting for domestic and foreign companies in the field of integrated communication; market research and analysis; provision of services of all kinds related to design, publications, training and events in the areas of communication, marketing and brand development. The company may establish branches and subsidiaries at home and abroad and participate in other companies at home and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate at home and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.