The company's purpose is the design, production, marketing, and distribution of digital content, as well as the sale of both physical and digital products and services; all consulting and service provisions in the fields of administration, management, and commercial project development, marketing and communication, advertising, digital strategy, and artificial intelligence. It may also, either for its own account or for third parties, carry out all financial, commercial, movable, or immovable operations directly or indirectly related to its corporate purpose and be interested, in any form, in any similar enterprises, notably by taking participations in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.