The company aims to operate internet platforms and online trade, as well as provide services in the areas of e-commerce, online shopping, and internet marketing, and trade in goods of all kinds, including import and export. The company can acquire rights and patents of all kinds, make the infrastructure created or maintained by it available to third parties, promote, support or organize events of any kind related to its purpose, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide securities for affiliated companies and third parties.