The company's purpose is to engage in all activities related to information technology, in particular consulting, support and implementation of management solutions and customer relationship management (CRM) systems; strategic consulting in the field of customer centricity, supporting companies in the implementation of strategies focused on customer satisfaction and loyalty; providing services related to the integration of CRM solutions and optimization of the customer experience; publishing, marketing and distributing software related to customer relationship management and customer centricity; strategic consulting in business processes related to sales and marketing such as sales planning, front office transformation, e-commerce and customer service; offering project management office and supporting clients in PMO governance; training, support and technical assistance in these areas. The company may also engage in all activities directly or indirectly related to its purpose or likely to promote its development. The company may also pursue its purpose through all operations, in particular through all contracts without limitation as to their location in Switzerland and/or abroad, as to their object, whether it concerns material property (movable or immovable) or intellectual property or services; as to their execution, whether by the company, by branches of the company, by participations in other companies or by subcontractors. The company may create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose or likely to promote its realization, grant loans or guarantees to shareholders or third parties, if it serves its interests.